The Volkswagen emission scandal almost killed any hopes of German car makers succeeding in convincing customers that diesel engines can still be trusted. But Mercedes is not giving up the fight for diesel engine technology because now it has managed to do what Volkswagen had promised its customers but couldn’t do without cheating. The new diesel engine from Mercedes will start being used with the new E-Class cars and is impressively meeting all the emission regulations required in the US market. Their diesel engines don’t require any “cheatware” to meet emission standards, so that could be the best way for Mercedes to win over disappointed VW customers. They are of course also using a lot of other strategies to build relational bridges and win even more customers from the lying Volkswagen.
Volkswagen emission violations became known only because of a private research project that successfully exposed the rigging. That led to the scandal that also popularly became known as the emissiongate or dieselgate. Regulators had no idea that a certain software or cheatware was being used to detect any tests on diesel vehicles. Upon diction of the tests, the software triggered a mechanism that ensured temporary compliance only during the testing period. After the testing, driving the vehicle under normal conditions resumed emissions 40 times higher than allowed under regulation standards. The VW plan to defeat emission compliance tests and dupe customers to believing they were driving environmentally-friendly cars became exposed. The lies not only attracted billions of fines but also made most of the customers angry.
The VW emission scandal raised a lot of suspicions over other German carmakers including Mercedes and BMW that also have their diesel engine powered cars in the market. So that meant the other automakers have to do something to make sure customers still continue to trust their clean diesel technologies. VW let down the other German carmakers because they were all together campaigning for clean diesel. So Mercedes has responded with its even cleaner diesel engines to prove that it should be the leader in this front and that customers should trust its technology. Now that’s a great move that Mercedes has managed to pull, so it might actually be all that’s needed to win customers that had previously trusted VW diesel engines before they were proven dirty.
The magnitude of the VW emission scandal negatively impacted on the German auto industry, and it could have only taken the reputation of the Mercedes brand to win back the much needed support from customers especially in the US. So Mercedes hasn’t squandered the opportunity to prove that it is the undisputed leader and can provide the environmentally-friendly cars that VW lied could do. There is definitely a good reason why many people trust the quality and driving experience they get with Mercedes cars. Many owners of Mercedes cars have kept them well maintained especially because in this digital era they can easily buy parts like Mercedes Rims, Engines,Transmissions and much more online. Mercedes Benz has found many reasons to court VW drivers and win itself more customers. There are reasons to believe the future of clean diesel can be trusted with the technology of a reputable brand like Mercedes Benz.